Recognizing the great impact that the culture and art have on a country’s economy, education, and society and it’s importance in the tourism industry, African Tourism Board will provide vital support to the arts and cultural organizations that contribute to the diversity and dynamism ofthe creative genius of African people in the 54 countries. Art and cultural events and activities like fairs, festivals, or sports competitionsand places such as historic sites, art galleries, museums that attract tourists greatly contribute to tourism.

Small grants will be made, yearly, to various arts and cultural organization to assist in promoting their events to a larger audience. Marketing cultural heritage assets significantly contribute to cultural tourism growth. A thriving tourism industry will positively impact a country’s economy, encouraging infrastructure development and supporting job creation.

More details about the granting process will be shared later.