Our vision is to make African tourism a truly unique and memorable experience, the preferred destination for sustainable and fun travel.

Our Values

• We believe in the value of African stories
• We adhere to and do not trade our strong moral and ethical principles;
• We influence, direct and unite the industry stakeholders towards the achievement of the common African well-being;
• we adhere to international standards of transparency, responsibility and efficiency in accountability;
• We favour meritocracy