Our vision is to make African tourism a truly unique and memorable experience, the preferred destination for sustainable and fun travel.

Our Values

  • We believe in the value of African stories
  • We adhere to and do not trade our strong moral and ethical principles;
  • We influence, direct and unite the industry stakeholders towards the achievement of the common African well-being;
  • we adhere to international standards of transparency, responsibility and efficiency in accountability;
  • We favour meritocracy