ATB (African tourism Board) is a board which operated in Eswatini Africa


Tourism Operators as defined by / and according to Tourism operations

Accommodation (hotels, motels, resorts, campgrounds, and recreational vehicle facilities)

Recreation and Entertainment (zoos, museums, theaters, sports facilities, amusement parks, government parks, heritage sites, hunting, fishing or outdoor adventure outfitters, and casinos),

Food and beverage services (restaurants from fast service to fine dining, as well as pubs, nightclubs, cruise ships, and convention centers)

Travel services (retail travel agencies, wholesale tour companies, or corporate offices with their own booking divisions)

Transportation (companies that provide transport by air, land or water, and include airlines, bus companies, taxi companies, ferry services, and cruise ships).

Suppliers are traditionally those who deliver goods, products or services to industry operators and visitors. Suppliers may include banks, insurance, media, web developers, marketing agencies through to audio visual and event suppliers.

DMOs refers to destination marketing organizations.

DMC refers to destination management companies.

Government Agencies are any national, provincial, municipal or local governmental authorities.


(ATB)AFRICAN TOURISM BOARD membership belongs to the applicant “the company, organization, association or agency” and one primary contact is appointed to manage the account content, renew the membership and add any secondary contacts.

ATB Membership and associated benefits belong to the applicant’s one (1) primary business address, not the owner; staff member; affiliated businesses or membership. Membership is not transferable from one property to another or to multiple businesses associated to the applicant.

A “primary” contact provided by the applicant is assigned to the membership has complete control of the online membership content and can login on behalf of the applicant member to initiate actions such as membership renewals. The primary contact will receive notice of renewal 30 and 10 days before expiry as well as day of and 30 days after expiry. The primary contact can also add secondary contacts to the membership. Secondary contacts will receive their own login information and can enjoy member benefits. Secondary contacts cannot update or change the primary membership information.

Membership Entitlement

ATB agrees to supply membership entitlements to the applicant, for the purpose of benefits to be attributed to the business, organization, association or agency identified within the application form and agrees to confer on the applicant the membership rights in accordance with ATB’s rules upon admission in consideration of the Applicant agreeing to pay the required membership fee and complying with ATB’s By-laws.

A general assembly for members and partners is held on annual basis in the _______Date________ usually in ________place___________, to receive and approve financial statements, as well as to deal with any other matters as required. Conference calls are held also as necessary on a quarterly basis, supplemented by electronic updates and communication. Additional meetings may be held from time to time as necessarily required,

Membership fee payment, expiry, renewal & transfer

Membership fees are payable within thirty (30) days of invoicing. ATB does not refund or reimburse any portion of its membership fees, not even if the membership is cancelled within the membership year period.

Membership benefits are accessible once full payment has been received.

Memberships expire on the anniversary date of payment; benefits cease when membership expires.

Members receive renewal reminders as outlined date (from January 1 to December 30).

Changes to membership fees will only be made at the time of annual renewal of the membership.

Membership is transferable based only on the following: if the property is sold, or if the remainder of the annual membership fee is transferable to the new owner of the property if this was agreed to between the vendor and the purchaser.

Membership renewal process

Following the renewal reminders the outstanding invoice will be sent from the ATB secretariat office via secretariat@africantourismboard.africa based in Eswatini.

The primary contact will then be asked to identify the sector the company, organization, association or agency belong to, and then select the appropriate annual revenue/budget range applicable to their operations. Once these questions are answered, the appropriate membership level will be automatically assigned.

Membership activation

Membership is activated when ATB receives from you a completed online or printed application form and payment. A receipt will be issued upon receipt of payment for a full twelve (12) month subscription or part thereof as agreed to.

Membership entitlements and benefits are assigned to the applicant, its primary and secondary contacts of the specific business. Unless arranged through a special partnership with ATB, there is no affiliated extension of membership, entitlement or benefits. Specifically, member benefits of the applicant cannot be extended to its affiliated business or membership, board representatives and/or volunteers.

Access to Services

Services provided by ATB will only be made to authorized representatives (primary and secondary contacts) of the member property and will be made via any means and/or medium deemed by respected ATB official.

Change of owner preconditions

The applicant must promptly notify ATB, in writing (print or email), of changes to the Applicant’s company legal name, registered address or billing address(es), or primary contact details since changes could impact ATB’s ability to deliver the applicant’s membership services.

Membership fee

ATB offers a range of options to pay membership fees.

  • Online credit card via membership portal. The primary contact can login to the membership and pay online using Visa, American Express, Master Card or Discover.
  • ATB accepts Electronic Fund Transfer (EFT). If you wish to pay via EFT, please contact ATB’s secretariat.
  • Pay over the phone. The Primary contact or designated member property representative can contact the ATB Membership Team via phone and pay with Visa, MasterCard, American Express and Discover. Payment must be received 30 days after issuance of the invoice.
  • Membership Fees
  • Join ATB

Questions or concerns?

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