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We're African Tourism Board

The African Tourism Board (ATB) is a non-profit body tasked to act as a strategic partner among African Countries to develop market and implement tourism programs that meet the emerging needs of local industries and the international tourism market, promoting Africa as a worldwide destination and brings the continent to the global stage of in-demand tourist destinations.

  • The African Tourism Board emphasizes the continent’s rich cultural legacy, natural beauty, and diverse attractions to position Africa as a top travel destination while ensuring the well-being and empowerment of local communities.
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