The African Tourism Board (ATB) is a non-profit body tasked to act as a strategic partner among African Countries to develop market and implement tourism programs that meet the emerging needs of local industries and the international tourism market, promoting Africa as a worldwide destination and brings the continent to the global stage of in-demand tourist destinations.

With headquarters in Eswatini, ATB is the responsible catalyst to foster intra and inter African tourism, both for leisure and business, facilitate trade and investment into African tourism, rebrand Africa, reshape Africa’s narrative, promote ecotourism, conservation and anti- poaching efforts.